BRITA – Drink amazing

Brita introduces the brand’s unique new ambassador: NBA player of the Golden State Warriors Stephen Curry, considered to be one of the greatest shooters in the NBA history. GiantMilkCan joined the fluid team at Velvet Mediendesign to generate the CGI water for this commercial. Stephen Curry had to be rotoscoped for all shots to generate water splashes and trails as realistic as possible.

more information: http://www.velvet.de/brita-drink-amazing/

Project description

Agency:
DDB San Francisco
Director:
Matthias Zenter
Postproduction:
Velvet Mediendesign GmbH, GiantMilkCan
Production:
Harvestfilms Santa Monica