BEBE – Young Care

Fresh and fruity! We created a 3D fruit kaleidoscope with all the ingredients of the new BEBE YC Smoothie product range. Normally you would look through one end of the kaleidoscope, turn a dial and the world would be displayed as a mirrored fractured shape. Instead of doing that we aimed for creating the kaleidoscope pattern but stay within a real world environment to understand the ingredients much better. The pomegranates are finally covered with a big splash of lotion to encapsulate the fruitiness.

Project description

Agency:
HEYE
Director:
UWE MAI, JAN HOFMANN
Postproduction:
GiantMilkCan
Production:
ACHT HAMBURG